Fine Life Media is comprised of the industry’s most experienced and expert group of businesspeople and journalists. With more than 100 years of combined experience, the FLM team has built International Watch and Stylus into world-class publications with national and international reporting on the most cutting edge news, trends, topics and events in their industries. Meet the leaders of our Fine Life Media team:
Danny Govberg
President, Fine Life Media
Fine Life Media president, Danny Govberg is a magnate in the world of jewelry and watches. With an intense entrepreneurial spirit and an inherent interest in fine watches, Danny constantly works to expand the watch category through brand and retail relations and consumer education. His passionate for the industry led him to purchase Fine Life Media in 2000, growing the business through suggestions of expanded editorial coverage and building brand and retail relationships to offer a greater potential for growth at the company. Danny also founded North America’s Leading Watch Retailers, an exclusive group of U.S. and Canadian retailers who are awarded membership based on their salesmanship, industry expertise and brand offerings.
Gary George Girdvainis
Group Publisher, Fine Life Media
Editor in Chief, International Watch
A five-year stint at the Robb Report in the mid-end of the 1980’s immersed in advertising sales was the perfect training venue to develop both client relationships and negotiation skills for Gary Girdvainis, a raw but willing recruit. The dynamic and open office environment also added a general magazine-publishing knowledge that would come in handy in the next chapter of his working life at PMG Inc., publishers of Ferrari World magazine, Italian Cars, Sports & Classic, as well as hardcover books on similar exotic automotive themes.
In February of 1990, after an initial orientation period of only a few months, the owner of PMG tossed Girdvainis a copy of a newly minted magazine he planned to import and distribute in the USA called International Wristwatch.
This new watch magazine became an area of development and focus¬—not only for ad sales, but also to develop an initial plan to bring out an independent North American edition—and International Wristwatch USA was born. Years and several business-model and logo changes later, the magazine Girdvainis originally founded as a bi-monthly with around 80 pages per issue—now known simply as iW—has grown into the only monthly magazine covering watches, with page counts ranging from 160-256 per issue.
When not working at the office or on various business travels, Girdvainis enjoys time spent with his wife, his 4-year-old son, Gary Jr., and 1-year-old daughter, Jessica. If there is any spare time left after that, you might find him on a golf course five or six times a year and on the ski slopes about half that often. Tennis, ice hockey, biking, bowhunting, fishing, camping, and hiking are also favorite activities whenever time and season permit.
Nancy Olson
Associate Publisher, Fine Life Media
Editor-in-Chief, Stylus
Nancy Olson has been involved in the writing instrument industry for the past seventeen years with a mission to bring greater awareness to fine writing instruments worldwide. She has worked firsthand with virtually all the major pen manufacturers and pen specialist retailers, helping to promote their products and services to a global audience. Nancy is currently associate publisher of Fine Life Media and editor of Stylus magazine—the internationally acclaimed bi-monthly publication devoted to pens, accessories and the art of writing.
Nancy has traveled to the world’s finest writing instrument manufacturers, writing more than 250 articles about writing instruments, watches and jewelry. Her articles have been published in various luxury magazines including the Robb Report and Canadian Jewellery Business. She has interviewed more than her share of artisans, corporate principals and luxury retailers, and as a keynote speaker at tradeshows held throughout the U.S., Nancy educates both retailers and consumers about the opportunities fine pens offer.
Jonathan Bues
Managing Editor, International Watch
Jonathan Bues joined International Watch magazine in 2005 as a copy editor and writer. Exceptionally interested in the technical side of watches, Jonathan enjoys writing in a way that makes complicated horology accessible to readers and consumers. In addition to composing many features, Jonathan compiles a monthly “Guide” section in which watches are grouped together by type and presented to readers in search of a specific kind of timepiece. Past topics explored include tourbillons, diver watches, retrograde watches, and mechanical timepieces priced under $1,000.
While his interests generally hew to the haute horology segment of mechanical watchmaking, Jonathan also has a deep appreciation for firms that meld technology with competitive pricing, and often advocates for them in his articles. He enjoys discussing trends and tastes with collectors, retailers and, when possible, watchmakers. What appeals most to Jonathan about watches is the interchange of information the subject allows, and that he can be teacher or student, depending on the company he’s in.
In his free time, Jonathan enjoys attending concerts and sporting events, reading books and spending time with friends and family.
A Connecticut native, Jonathan earned his Bachelor of Arts from Saint Joseph’s University, in Philadelphia, in 2004.
Mel Strohminger
Staff writer, Stylus
Mel Strohminger is a staff writer for Stylus. Mr. Strohminger is a longtime collector of writing instruments, particularly fountain pens, and has written extensively about their design, evolution, and manufacture. At present, in addition to special assignments, he is involved in producing the "Road Test" and "Pen in Hand" columns for the magazine.
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