Fairfield, Conn. (September 1, 2006) – iW, International Watch magazine, unveils plans for several initiatives aimed at expanding readership and increasing revenue for the remainder of 2006 and into 2007.  iW is currently among the top watch-enthusiast publications in the U.S., with a distribution of more than 60,000 and readership of more than 125,000 and growing.  To compete even more aggressively in the watch-magazine market, with both consumer and trade publications, the magazine has increased its communications resources to support these advertising, promotion, and marketing plans.

A national ad campaign geared at increasing subscription sales and promoting the exclusive “North America’s Leading Watch Retailers” group is the primary initiative for the magazine.  iW has purchased ads in exclusive publications, including Elite Traveler, The Wall Street Journal, Modern Luxury’s Men’s Book Chicago and Men’s Book Los Angeles, and Houston magazine.

“Having taken the step to increase frequency and enhance our editorial content, our next logical focus must be to broaden the readership base and advertising in our magazines. This initiative is a perfect complement to our various circulation efforts, ” says Gary George Girdvainis, editor-in-chief and founder of iW magazine.

iW also announces its partnership with several Web outlets to provide watch content to more than 500,000 unique users each month. Its industry partners include TimeZone.com, WatchAgora.com, HauteHorlogerie.com, Net2Watches.com and WatchBuys.com. In addition, LuxuryLifestyle.com has presented iW an opportunity to partner with them as the exclusive watch and pen information resource on their site.
  
These Internet plans come on the heels of the announcement of the iWMagazine.com re-launch.  Scheduled to go live in November 2006, the new and expanded iWMagazine.com will offer the most extensive archive on the Internet, with 100+ issues of content available to readers, dating back to 1989.  iWMagazine.com will also introduce visitors to the most up-to-date events coverage, with reports and blogs direct from the BaselWorld watch and jewelry fair and the SIHH fair in Geneva, Switzerland, where the year’s newest designs are unveiled.  The iW “Shop” will showcase an expanded selection of watch books, accessories, and back issues for purchase. Visitors will also have the option of finding authorized watch retailers, for specific brands, within the Leading Watch Retailer featured brand finder.

November brings the release of the 2007 “North America’s Leading Watch Retailers” edition, distributed in conjunction with the monthly issue of iW.  For the fifth annual year, iW has selected the top retailers in the U.S. and Canada, featuring new profiles and brand lists.

The iW Ladies edition will also premiere in the coming months, distributed in conjunction with the December issue, just in time for the holiday shopping season.  iW Ladies will feature the hottest timepieces, for ladies only. Several of the world’s finest brands, including Vacheron Constantin, IWC, Rolex, Blancpain and Chopard, are supporting Fine Life Media in this initiative.

To complement these exciting new ventures, iW has secured representation in the exclusive U.S. Airways Club and Continental “Presidents” Club at airports across the country. With this opportunity, iW will be exposed to an audience of 15,000 monthly airport readers.  Welcoming only the most discriminating customers, U.S. Airways and Continental’s private clubs are an ideal setting in which to offer travelers the chance to relax and quench their thirst for watch knowledge with the latest edition of iW.  The magazine will make its debut there in the first quarter of 2007.

About Fine Life Media:
Fine Life Media publishes iW, International Watch Magazine, the world’s only monthly watch publication for both the trade and enthusiasts alike; and Stylus Magazine, one of the world’s best publications reporting exclusively on fine pens.  Published since 1989, iW is read by an audience of more than 125,000 each month. Stylus is read by an audience of almost 75,000.  Both iW and Stylus are distributed directly to subscribers and thousands of points of sale worldwide, and are also available through fine jewelers and watch retailers around the world.

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