Cross

Cross is recognized and trusted worldwide for its distinctive style and superior quality product.  True industry veterans with more than 160 years of experience in designing and manufacturing Quality Writing Instruments, Cross continues to lead the way in defining, expanding, and invigorating the category.

Fine craftsmanship, innovative design, and impeccable customer service have long been hallmarks of Cross quality writing instruments. The commitment to these tenets has provided a stability that has allowed Cross to evolve as a brand: transforming from a small family-owned pen company in the mid 1800s into the fashion-forward global pen and accessory brand it is today.  All within the confines of the smallest state in the US—in the sleepy New England town of Lincoln, Rhode Island.

As a leading fashion-focused Writing Instrument and Accessories brand, blending the timeless appeal of its brand heritage with contemporary design, detailing, and finishes, Cross appeals to young and old, trendy and traditional alike. Brand extensions such as luxurious leather accessories, fashion-forward business bags, and elegant timepieces and eyewear have broadened the audience of this industry flagship, helping establish a devoted following across more than 7 generations of pen & accessory consumers.

“It is an exciting time at Cross, both in terms of our products and the customers who shop for them,” notes President & CEO David G. Whalen. Having taken over as the first non-family leader of the now public company in 1999, Whalen continues to push the mantra of innovation and industry leadership. “Our ongoing goal as a company is to be an innovative force within the category. Perhaps at no other time in the modern era of Cross has this philosophy been more evident than it is right now. Our designs are fresh and compelling; stylish and savvy. From runway fashion stories emulated in our pens and leather goods, to the most trend-worthy seasonal fashion colors, to the updated classics that have served our brand for generations—Cross is more relevant, more fashionable, and more appealing to a larger and more diverse audience than at any other time in our company’s distinguished history.”

As reverent of the company’s proud past as its promising present and future, Whalen embraces Cross’s historical appeal in continuing to look ahead.  “Much of who we are is owed to who we have been. The growth and evolution of our brand have occurred on the strength of the core values that the Cross family established nearly two centuries ago: quality, service, and style. What is most gratifying to us is that we have been able to cement our status as a true Heritage Brand—successfully translating our products and messaging to the wants and needs of several generations of consumers.”

What began as a local  family-owned pen company has grown into a global fashion accessory brand. As relevant to the lifestyles of those Cross customers of more than 150 years ago as it is to the generations that have followed, Cross has built its success by catering to two groups of consumers—“those who have fallen in love with us and those who are about to.” Impeccable quality, fine craftsmanship, and timeless style—the hallmarks of Cross for generations past, and many more to come.  

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