Lamy
Modern is the term that best defines Lamy. For the past 30 years, the company has made its mark on the world of modern design, creating angular and elegant writing instruments that evoke the best
of Bauhaus.
Lamy is Germany’s premier manufacturer and designer of writing instruments, renowned internationally for its outstanding quality, superior engineering and innovative design. In 1952, the first writing instruments with the Lamy brand name entered the market. Today, the company is owned and operated by Dr. Manfred Lamy, son of the founder, and it produces over six million writing instruments per year.
Politicians, architects, engineers, artists, designers and students of all ages are known to be loyal to the Lamy style that best defines them. Many of the world’s top designers have created writing instruments for Lamy, including Dr. Richard Sapper, designer of the IBM Thinkpad, who created Lamy’s “Dialog1” ballpoint, and Gerd Muller, who started it all 30 years ago with the forever iconic Lamy 2000.
The Product
In 1966, when the Lamy 2000 fountain pen arrived on the market, it took its place in the ranks of products in a new and unusual design world. The Lamy 2000 was a great opportunity for a small family firm to find its individuality and its unique product profile and to make its appearance on a larger stage. The customers at whom Lamy aimed this writing instrument were successful, middle-aged men who were image conscious, but understated in their style.
Technologically speaking, the Lamy 2000 was unknown territory: never before had a clip been made of solid stainless steel. Thus the company created products that required a high degree of manual craftsmanship. No one expected that the Lamy 2000 would make such an impression on the market so quickly. However its market penetration increased due to the interest exhibited by the first users of the pen. The most obvious sign of the timelessness of this design is that these writing instruments are still being sold today, more than 30 years after their introduction. In 1984, the Lamy 2000 was awarded the Busse Long Life design prize.
As with all Lamy writing instruments, form follows function. The company creates writing instruments for those who understand that an instrument’s appeal will ultimately be the result of a precise intersection of design and engineering. Good design also means creating instruments that work best for their intended user. Lamy speaks eloquently to each of its intended audiences, from the unsure hand of a child seeking fun to the upwardly mobile executive wishing to define his success by the products he uses. Lamy design goes even further: it not only defines, but also facilitates success.
Today the Lamy lines consists of a variety of styles of mechanical pencils, ballpoints, rollerball pens, fountain pens and multifunction instruments.
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